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Program Educates Healthcare Providers About Improper Drug Marketing

Program Educates Healthcare Providers About Improper Drug Marketing

by Norris Injury Lawyers | November 5th, 2013

November 5, 2013

Advancements in medicine have saved countless lives, but the volume of drugs available on the market today can make choosing the correct medication confusing. The Birmingham Drug Injury Lawyers with Norris Injury Lawyers explain these difficulties are only exacerbated by the relentless marketing efforts that drug manufacturers use to push products on doctors and their patients.

Many drug companies market medications for conditions they are not intended to treat. This is called an “off-label” use of a drug. While the practice can be effective under certain circumstances, experts tend to agree that the risks outweigh the benefits.

This has prompted the U.S. Food and Drug Administration to hold a program aimed at teaching participants how to see through marketing strategies drug companies use to help sell medications. They will also learn where they can report misleading advertising.

The program will offer instruction to healthcare providers by providing them with educational videos and data gathered through numerous cases studies. Participants will also learn about the regulatory concerns involved with off-label uses of medications.

Norris Injury Lawyers and their team of Alabama Personal Injury Lawyers applaud the efforts being made to improve patient safety by training medical staff of the dangers improper usage of medications can cause and are hopeful the campaign help reduce injury numbers.


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